I spent three days with Seth Godin and a bunch of really smart folks last week. Seth talked a lot about his vision for the future and what we will all need to do in order to continue to be successful. Central to his thinking is finding something at which to best "the best in the world" and then building a tribe who values this contribution.
I spent a few hours this afternoon with the father of one of my son's friends. The father runs a small retail business in a highly competitive industry. That being said, he is extraordinarily knowledgeable about his industry and products and has a lot to offer a certain discerning group of people. Since he opened the store, he has been torn between catering to the masses, and fighting the battle of price and selection, and focusing on a more select clientele. He understands that he can't compete with the local superstores but is scared to use his expertise as the "headline" for why people should shop at his store.
The only thing remarkable about his store is him and his knowledge. I think he got that point tonight and wanted to follow up after the holidays to figure out how to better build his tribe.
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