Patterns can tell us a great deal about how to do things. In some cases, the patterns are obvious and in others it takes a great deal of work to ferret them out. The obvious ones are easy and unfortunately all too infrequent. With more obscure patterns, both the challenge and reward become much greater.
The key is to lay out the data. Whether you are looking at sales patterns, a successful formula for cold calling or trying to pick the best user interface, going to the charts will usually give you an answer. The trick is knowing what to chart. Sometimes the data doesn’t tell you anything because you haven’t organized it in way where it become information as opposed to just a bunch of points on a graph.
If the picture doesn’t tell a thousand words, you may not have drawn it correctly.
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